New Social Media Marketing Predictions for 2024

2011 is gone, and 2012 has rolled in without missing a beat. The social media industry is growing in leaps and bounds. I often hear business people say social networking is similar to the Wild Wild West! So answer this question for me. Would it be valuable if you knew the future social media trends for 2012? How wonderful would it not be to know what trends are in store for the year ahead? Could you adequately plan this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not predicated on almost any special powers. They are based on my industry research, what I read and what I see happening every day in my own work. My accuracy rate in the social media industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it was going to be. I have a knack for spotting social media marketing trends. Which article lists four powerful trends unfolding right now. You can profit from what I say or ignore me, the choice is yours. In any event these trends will unfold as the year progresses. So continue reading and heed my advice. Ready your social media campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users depending on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is said to be in the works of creating their own social network. The adoption rate of small business will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to regulate business hour usage. Second, create a social media marketing intend to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.

Prediction #2) One of the largest players in the social media arena will make a “miss step” in 2012.

I believe that one of the very best four Social Media Network companies will make an expensive mistake causing them to reduce significant market share. Right now several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it extremely difficult to communicate with them. Take Facebook, for instance. They don’t list any contact information other than a Facebook page. Sure they have plenty of help pages. Yes, Facebook has a blog, plenty of YouTube videos, but provides no phone number where you could call and speak to a individual? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having difficulty together with your account? You post a note and never get yourself a reply! Twitter and LinkedIn aren’t much better. They don’t list a contact contact number or address either. However, I have found that they do reply to your email and posted messages, although it sometimes takes given that seven days to obtain a reply.

In my opinion, of the top three social media companies, LinkedIn provides the best service. Google is new in this game. It isn’t as easy to lump them in with all of those other social media giants yet. However, I can tell you that Google has a notoriously poor customer service reputation. It has been my experience with Google that the quality of service you receive depends upon the person you obtain on the phone. Fortunately that you can get someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media marketing campaign if need be. Furthermore, if you’re using the top four social media marketing services, make a backup of your data. This is in case you opt to make “the switch” and ditch one of these brilliant players.

Prediction #3) Google+ will become one of the top 3, in the social network arena by the finish of 2012.

I know I’m going from a limb here, but I really believe this is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media sites. The exact number of Gmail users is not public, but we do know that it is huge! I’ve read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the usage of these properties into their social network. This adds value to their social network. Increase this, the point that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also been able to make a social-networking product that is easy to use, internet search engine friendly and innovative. These qualities’ have made them the web leader they are today. I’m not sure they can keep this frantic pace forever, but also for 2012, it’s a done deal. My advice to you is to review where you are spending your advertising money and see if it seems sensible using the Google properties. If Personal Development ‘re a person, and have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to set up a Gmail and Google+ account. In the event that you already have a Gmail account, this will only take you about 5 minutes. The bonus here is you may also create a Google+ Brand page without a lot of fuss.